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James Bruni/ BRUNI PR New York
Over past couple of years, I've always encouraged dance companies and presenters of dance to embrace the concept of this much-improved approach to generating publicity -- especially given the visual nature of dance. Dance videos and related interviews were made for this type of publicity.
But despite my best efforts, pr people continue to bombard me with mind-numbing, traditional text-based press releases that never do justice to they wonderful performances they are intended to promote!! :(
If readers know of performing arts organizations using SMPR, I'd be delighted to hear about it.