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I agree with You:
for sure get a commission/bonus for word of mouth reduce credibility.
I was not really thinking about word-of-mouth, not in its common sense.
I was thinking to GENUINE wom, positive AND/OR NEGATIVE.
My real goal is that kind of marketing generated by the masses via web.
It's not simply "hey, CHECK out this tool, this service...".
It's more "let's BUILD (and/or DESTROY) TOGETHER this tool/service".
To increase:
1) social utility/value of that tool/service
2) profits for all contributors
To reduce costs.
To do this You need freedom from money, so Your being genuine is not "just on words":
You need to be paid THE SAME if You publish a positive feedback or a negative one.
So You are free to publish negative recommendations and destroy something that's not useful for You.
whatsoever.
It makes difficult for others to tell your final true goals.
To BUILD (and/or DESTROY) TOGETHER any tool/service I think we have better
tools and means such as Open Source, collaborative work methods (to build)
and blogs - when needed - (to destroy)
But maybe I am not understanding you fully.
:-)
I think in that case our final true goals would be to be cooperative micropublishers and write about our interest/passion, the same as a single blogger that gains from adsense.
The difference is that in the first case there is a result from many persons.
In the second case the result comes just from one.
Or we could imagine a kind of "vertical" wikipedia where authors write about cars (with freedom to criticize them) and share profits from sponsors such as Ford, Renault, Mercedes, ...