DISQUS

Jason Zimmerman · 10 months ago

This is encouraging for someone like me who is creating their own web show. As my show The Web Mix at thewebmix.com continues to gain traction it's nice to know that advertisers will continue to look at the online video space.

The only thing that's concerning for those of us who are creating original content is that as we see the big budget network television shows and personalities moving online, it will force us to work even harder to try and compete with already established shows and people.

TylerLeCompte · 10 months ago

Nice piece and excellent report from LiveRail about Online Video Advertising!
While everyone scrambles to find the "happy mix" between ad content and video content for their sites, the industry itself will weed those models that don't provide the best sense for marketing budgets and the agencies that are working them. In the meantime, businesses and their consumers will be taking a front spot in the production of many of the more popular brand messages this year, given the ease with which they can activate their word of mouth through online video, broadband access and social media tools such as Facebook, Twitter and LinkedIn.

I am launching my own Video Advertising site right now, called MeHype.com, which will feature User-Generated Videos that have been specifically created for Advertisers that post their Creative Briefs on our site. Through our model, these Consumer Video Producers can earn cash for the total views that their videos receive during the promotional period, while Corporate Sponsors (advertisers) receive thousands of brand advocates creating new, fresh content about their products and services. It is Virtual Word of Mouth in action. The site is in Beta now, but should be hosting our first projects soon! Would love to hear everyone's opinion of Online Video Advertising for this year, as well as our concept... comment to this blog!