http://robingood.disqus.com/Professional Online Publishing: New Media Trends, Communication Skills, Online MarketingenMon, 30 Mar 2009 01:15:57 -0000http://www.masternewmedia.org/online_ad_optimization_yieldbuild_explains_itself_-/#comment-7623192<p>I'm terribly curious about experiences that publishers have had with the various alternatives out there for optimizing multiple forms of advertising (direct and ad-network alike) across multiple web sites.....PubMatic, Rubicon Project, and YieldBuild are certainly the major players but are there others worth considering?!</p><p>In general, these days we have to get the absolute maximum we possibly can for each impression, get as close to a 100% fill rate as we can, and spend the least amount of time/brainpower on the task in the process! These things have always been true but the extreme pressure of falling eCPMs &amp; fill rates has focused the problem like a laser beam IMHO....</p>dalaixercesMon, 30 Mar 2009 01:15:57 -0000