DISQUS

dalaixerces · 8 months ago

I'm terribly curious about experiences that publishers have had with the various alternatives out there for optimizing multiple forms of advertising (direct and ad-network alike) across multiple web sites.....PubMatic, Rubicon Project, and YieldBuild are certainly the major players but are there others worth considering?!

In general, these days we have to get the absolute maximum we possibly can for each impression, get as close to a 100% fill rate as we can, and spend the least amount of time/brainpower on the task in the process! These things have always been true but the extreme pressure of falling eCPMs & fill rates has focused the problem like a laser beam IMHO....