DISQUS

Robin Good's Master New Media: Guerrilla Marketing: Online Tactics For Independent Web Publishers

  • Will Pate · 1 year ago
    Hey Robin, great post. Thanks for transcribing, that must have been a lot of work. A lot of my presentation was edited out, I think if you saw the full 20 minutes you'd find that I agree with you on several of the points you raised.

    I'm also not a fan of "get-popular-fast" schemes. The 1200 friends I have on Facebook came organically from me doing my work for Flock, commandN and others and having people that appreciated my work reach out to me. It's taken me years to build a base of friends online, because they're the right fit for me and often we've become friends quickly offline too.

    The people I befriend on Digg because they're popular, is also so that I can study how they make content. How they write headlines and descriptions helps me understand why certain things get popular on Digg while others don't. All that being said, it would be great to actually know those folks and take them out for a beer. I bet many of them are media and news junkies just like me.

    As for Dan Ackerman, I sincerely hope his business has had a boost. It sounds like he really changed his tune in his two follow up posts on Techcrunch where he mostly recanted his original message. My problem with the scenario is still that his brand is still associated with some of our colleagues with being "that sleazy viral video guy", deserved or not. I could have used a better example, but I thought for the audience that day it was in their space and thus apt for them.

    Interesting observation about being vs. becoming ethical. I'm not sure I've thought about it well enough to give a proper comment, but it's definitely food for thought. I think I've always been an ethical person, so perhaps that extends to my online activity. I think I still believe in the dream that social media and the power of the internet will force companies to become more transparent, ethical and socially conscious.
  • William Dudley · 1 year ago
    This is an excellent article. However, not every small business owner has the experience and time to do all those guerrilla marketing tactics mentioned here. Is there any organization offering guerrilla marketing service?

    William
    http://www.wisteme.com