Robin Good's Master New Media - Latest Comments in Content Publishing Strategy: Free or Paid? What Is Better?

Re: Content Publishing Strategy: Free or Paid? What Is Better?

RobinGood — Fri, 07 Mar 2008 12:34:13 -0000

Hi Dave,
thank you for this thoughtful comment.

Re your reading on Clay Shirky, I think he really writes some great stuff, and at the time he wrote that essay I wrote my own version of what I thought on the same topic. See what you think of it: http://www.masternewmedia.o...

Re the work of a professional journalist it all depends on the circumstances and goals of the person and not by established rules existing out there.

The point is that one can put out a lot of valuable free content with the goal of getting paid (and more) for specific assignments, as your credibility and authority grow by giving out more for free.

As a matter of fact a perfect balance between free and paid content may be the very best option for those who want to both increase their authority and their revenues.

Re: Content Publishing Strategy: Free or Paid? What Is Better?

Trisha — Fri, 07 Mar 2008 06:01:28 -0000

It is recommended, in traditional media, that advertising revenue only make 40% or less of your total revenue. This encourages transparency, makes you less dependent on more fluctuating markets (advertising vs. subscriptions), and creates a more sustainable business overall.

I had to get funding for a startup magazine 5 years ago - when the traditional publishing biz was still flourishing. This is something I found out the hard way in front of a board of investors.

A business is not viable until the readership recognizes enough value in your content that they will open their wallet for you.

Re: Content Publishing Strategy: Free or Paid? What Is Better?

Nuno — Thu, 06 Mar 2008 09:23:46 -0000

Ciao Robin,
ti seguo sempre e mi piace il tuo stylo, come dicono i toscani mi é garbato molto il cappelo POP, mi sa che ne faccio uno anche io.

Mi e piaciuto sopratutto il concetto di costruzione di club che dicevi.

Nuno (Isole di Capo Verde)